Do Roofers Need a Website, or Is a Google Business Profile Enough?

What does a Google Business Profile do for a roofer?

Your Business Profile is how you show up on Google Maps and in the local results. Google says those results are based mainly on relevance (how well a profile matches the search), distance (how far the business is from the searcher) and prominence (how well known the business is, including reviews and links). Google's tips include verifying your business, keeping your information complete and accurate, responding to reviews and adding photos. It also says there is no way to request or pay for a better local ranking.

Why isn't a profile alone enough?

• Limited space. A profile cannot hold a detailed page for every service, every area, your process and your projects.
• You do not control the layout. Google decides what shows and where, and competitors appear right next to you.
• Fewer ways to convert. A website can guide a homeowner to a quote form built around the information you need.
• Trust. A homeowner weighing a large job like a roof replacement wants more than a listing: photos of your work, your process and your credentials.

What happened to Google's free Business Profile websites?

Google used to let businesses create a simple website from their Business Profile. It shut those sites down in March 2024; visitors were redirected to the Business Profile until June 10, 2024, after which the old addresses stopped working. Any roofer still relying on one needs a proper website.

How do a website and a profile work together?

• Link your profile to your website, and keep your name, address and phone identical on both
• Build service and area pages on the website that match the categories and areas on your profile
• Use the website to show the proof (projects, reviews, credentials) that convinces someone who found you on Maps
• Send people from the profile to a page with a tap-to-call button and a short quote form

Together, the profile helps you get found and the website helps you get chosen.

When could a roofer get by with just a profile?

If you are fully booked through referrals and do not want new enquiries, a well-kept profile may be enough for now. If you want more roof replacements, storm work or jobs in new areas, a fast website with a page for each service and area gives you far more to work with.

How does Asendify Web help?

Asendify Web builds premium websites for roofing companies, set up for Google with pages for each service and area you cover, a quote form and tap to call, and managed hosting and security. You see a real homepage preview with your name, services and area before you pay, and the full site goes live within 7 days of saying go. See what it costs.