Roofing Website Checklist: 25 Things to Check on Your Site

Speed and mobile: does it work on a phone?

• 1. The page shows your name, service and phone number within a couple of seconds on mobile data
• 2. Main content loads within 2.5 seconds (Google's Core Web Vitals target for Largest Contentful Paint)
• 3. Buttons respond quickly when tapped and the layout does not jump as it loads
• 4. Text is readable without zooming
• 5. No pop-up covers the page on a phone

You can test speed for free with Google's PageSpeed Insights.

Lead capture: is it easy to get in touch?

• 6. A tap-to-call button is visible at the top of every page on mobile
• 7. The phone number is text, not an image
• 8. A short quote form is on every page or one tap away
• 9. The form asks only for what you need to call back
• 10. Form leads reach your phone and inbox at once
• 11. The site says what happens after someone gets in touch

Trust: would a homeowner believe you?

• 12. Photos are of your own crews and jobs, not stock images
• 13. Reviews are genuine and link to where they were left
• 14. Licence, insurance and certifications are shown where they apply, and only if you hold them
• 15. The about page names the owner and the team
• 16. Warranty information matches what you actually offer
• 17. The copyright year, offers and photos are up to date

Structure: can people find the job they need?

• 18. Each main service has its own page
• 19. Each main town or county you cover has its own page
• 20. Navigation is simple: services, areas, about, contact
• 21. Every page ends with a clear call or quote option

Local search: is it set up for Google?

• 22. Name, address and phone match your Google Business Profile exactly
• 23. Your Google Business Profile links to your website
• 24. Each page has a clear title and description naming the service and area
• 25. Local business structured data is in place (Schema.org has a RoofingContractor type)

Google says local results are based mainly on relevance, distance and prominence, and that businesses with complete and accurate information are more likely to show up in local search results.

What does a site that passes look like?

Open it on a phone and within seconds you see what the company does, where it works and a button to call. Scroll and you find real job photos, reviews you can verify and a short form. Tap into a service and you get a page about exactly that job, in your area, with the same easy way to get in touch. That is the standard every Asendify Web site is built to: fast on every phone, quote form and tap to call, pages for each service and area, with hosting, security and unlimited changes handled for you. Asendify Web will also review your current site against these points and build a real homepage preview before you pay.